Digital is a dynamic sphere, and sometimes, very unpredictable too. But since every trend usually has a series of precursors to it, one can guess, as a digital marketing agency, which trends may pick up in the coming few days based upon the inclination of people and the developments in the features of major technologies and media available to the masses. A few trends which may pick up and drive the digital marketing bandwagon are as follows:

• Augmented Reality: Pokemon Go must’ve been a momentary craze, though a huge one, but augmented reality is there to stay in the longer run. Adding to the elements of real world through the mobile devices will open up new avenues of brands interacting with their audience in engaging manner.

• Decrease in Organic Reach: It is one trend which has been observed by almost each internet marketing company over the years upon all major social media platforms. Also, the machine learning which is becoming smarter with each passing moment has been giving preference to the most important content for the user, which is adding informative value to the user’s feed. This has also become important because the number of businesses competing for the user attention over limited space available in the feed.

• Precision Targeting: As digital platforms are focusing on giving more options to business owners to maximize the chances of them getting in touch in return of money i.e. through paid or sponsored ads, these platforms are offering added capabilities to the business owners and marketers to target their audience with precision like never before.

• Video Content: Visual content is always engaging to the humans which perceive visual content better in this era of ever-decreasing attention spans, as compared to the textual contents. Now, more than ever, the appeal of video content is picking up due to the auto-play feature change in major social media platforms which allow videos to play automatically in the feed.

• The marriage of digital to offline media: Gone are the days when different media could function separately. Though they still can, the effectiveness would not be as much as an integrated strategy and execution. Customers are influenced through experiences more than advertisements. The amalgamation of offline and online experiences is what is going to enhance the effectiveness of both the media to cause maximum engagement.

• Predictive Algorithms: As an online marketing company, this has been one of the most important developments of the last year where Artificial Intelligence industry has grown leaps and bounds and their practical applications in influential predictive algorithms and machine learning have reflected in everything ranging from remarketing ads to suggesting products as per the customer behaviour and interest areas, gathering data on the go and delivering the ad experiences accordingly.

Thus, 2018 seems to be an interesting year with a lot of milestone changes expected in the field of digital marketing, which will eventually lead to a changed experience for both marketers and the consumers for the better.